This Privacy Policy explains how ASC Motors ("we", "us", "our") collects, uses and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
ASC Limited (trading as ASC Motors) is a company registered in England and Wales. We are VAT registered and a member of the Information Commissioner's Office (ICO). Our registered address is Yard 8, Thornton Road Compounds, Thornton Road, Northampton NN2 6LS.
What data we collect
- Contact details you provide via enquiry, contact and booking forms (name, email, phone, message).
- Vehicle interest and appointment requests.
- Technical data such as IP address, device and browser type, and analytics cookies (only if you consent).
How we use your data
- To respond to enquiries and arrange viewings, test drives or finance discussions.
- To fulfil our contract with you when you purchase a vehicle.
- To comply with legal and regulatory obligations (HMRC, DVLA, ICO).
- With your consent, to improve our website using analytics tools.
Cookies
We use essential cookies to operate the site. Analytics and marketing cookies (Google Analytics, Meta Pixel, Microsoft Clarity) are only loaded if you accept them via our cookie banner. You can change your choice at any time by clearing your browser storage.
Sharing your data
We do not sell your data. We share it only with trusted providers (finance brokers, warranty providers, HMRC) where necessary to deliver our services, and only to the extent required.
How long we keep it
Enquiry data is kept for up to 24 months. Purchase records are kept for 6 years to meet HMRC and consumer protection requirements.
Your rights
You have the right to access, correct, delete or object to processing of your personal data, and to lodge a complaint with the ICO (ico.org.uk). To exercise your rights, contact us using the details below.
Contact us
Email: info@ascmotors.co.uk
Phone: 07985 404034
Address: Yard 8, Thornton Road Compounds, Thornton Road, Northampton NN2 6LS